About

b. 1986, HK.

45140003-v2.jpg
 

CLIENTS :

Center for Effective Philanthropy
YouthTruth Student Survey
University of Colorado Bolder School of Music
University of Colorado Marching Band
Waltham Food, Wine & Craft Beer Festival
New England School of Acupuncture
Harvard Business Publishing
Donald Cicchillo Real Estate
Colorado Natural Museum of History
+ more

Β 

When everything feels connected visually, that's my happy place.

I'm constantly asked, "How did you see that?" when trying to figure out what’s not working. I typically think, "How did you not see that?" Bad design seems to hit me in the face like a brick, and I have an insatiable need to fix it. I have marked up everything from magazines to menus to invitations even though there may be nothing I can do about it. 

Making an organization visually appealing is a passion of mine. I believe consistency is just as important as creativity. You need both to be effective, and when they come together with the message: that's the sweet spot. That's my happy place. Whether it's a new ad campaign, an event, a rebrand,  anything, ANYTHING, can have a consistent visual theme (ie: a brand).

Extras!

I pretend to like craft beer but am really just fascinated by the marketing.
I am Coca-Cola brand-loyal and have not had Pepsi since 2005.
I have a consistent font I use for everything I make for my daughter.
Flower arranging is my stress relief. 
I grew up on a sailboat, and I wear an anchor everyday (my personal brand).
I am a (capitalizing) pop culture nerd.